List Analysis

Vivre – luxury fashion retailer
Segment list into Loyal & Recent Customers, VIP
Customers and Buyers from Big Name Designers
Sent offer for luxury handbag with price point starting
at $1,625 to Loyal & Recent and VIP segments

Subject line: The Most Glamorous Clutch in the
World

Results:
•VIP –opens 29.2%, CTR 8.9%, conversions 5.9%
•L&R –opens 19.2%, CTR 3.9%, conversions 1.2%

List analysis by domain

List analysis by start date
New subscribers more likely to interact within first 30 days; another drop-off at 60 days and then levels out

Should you have a “welcome”series?