Secrets

Confirm Subscription

About 30% of subscribers were not getting
their newsletters
Spam complaints had resulted in blocks
Re Re-confirmed permission for entire list
Results:
•List went from 33,636 to 4,510
•Spam complaints went from .51% to zero
•Opens went from 25.2% to 53.1%
•Clicks did NOT change!

Profile Analysis
Surveys
Profile Capture

Re Re-mail previous respondents
Greenbriar hotel decided to offer a $100 room discount
Average results (CTR 14.6%)
3 weeks later decided to re re-mail those who clicked but did not book
 •Less than 1,000 emails sent
 •Got bookings for 125 room nights ($75,000) within 48 hours