Testing

Testing
•Only 40% test on a regular basis.
•Marketers who test have higher conversion rates than the average 1% -2%
•47% of “testers”report conversion rates over 3 percent
•Only 34% of non-testers report this level of success

•Florida Power & Light most important campaign of year –online bill paymento
•Internal efficiency and cost savings
•List size – 3 million
•Tested 30 variables to 300,000