Image Blocking

Default image settings by email client

	On	Off
AOL		x
Comcast	x
Earthlink	x
Gmail		x
Hotmail		x
Lotus Notes	x
Mozilla Thunderbird		x
Outlook 2002	x
Outlook 2003		x
Outlook 2007		x
Roadrunner	x
Windows Live Mail		x
Yahoo! Mail	x

Reduces response rates Increases campaign costs Calls campaign metrics into question

Include “add me to your address book”
Set up accounts at major ISPs and monitor your mail
Work with an independent audit company
Examine your data sources and permission
Certain sources of your list may be causing the problem (co-registration, opt-out names collected from contests, etc.)