Reasons and Best Practices

How to or best practices
Product news
News or notification updates

•Sell copy
•Immediate capture of email address
•Can view sample email
•Link to privacy policy
•Call-to-action

Run a contest

Offers
•Treats4Pets had free sample offer
•Used home page, email to customers, search and print
•List grew from 5,600 to 56,000 in one month

Retail study – sign sign-up
Study of 118 top retailers
92% promote on home page
43% collect email address and that’s it!