Registration and Data Collection

Best practice: Collect email address, name, postal address, and delivery preference(text or HTML)

Permission starts with your registration form
Remember to maintain date of sign-up
Important for anyspamcomplaints or as you change privacy policies
Permission continues with management of ongoing preferences

Registration forms are important!
•Netline-an interactive services provider
•Prospecting email offered free white paper
•Tested short and longer landing page. Which won?

Short form had 70.5% conversion
Long form had 48% conversion

Restate benefits
Vertical form
Yellow background
Add us to your address book
Limited number of capture fields