Welcome Messages

Welcome (or confirmation) messages have twice the open ratesof any other email your company may send!

A great opportunity to further the relationship
•Include a coupon
•Embed most recent promotion
•Promote “add me to your address book”
•Restate the benefits

Also allows you to immediately discern whether an email address is deliverable

A recent study of welcome messages
•HTML –79%
•Company/brand in subject line –75%
•CAN-SPAM compliant with address and way to opt-out –58%

When is it sent?
•Within 10 minutes of sign-up –majority
•More than 24 hours –19%
•1/3 of these took more than a week!

Bowl free for one hour:
•77.6% click through to coupon
•28.5% redemption rate
•Good personalizationincluding bowling alley near them