Email Card

Exercise: How to Read an Email Data Card – Consumer File

Note: This is for illustrative purposes only. The information has been edited and may not represent current offerings, pricing or selections from the list owner.

How to Read an Email Data Card – Business File

Note: This is for illustrative purposes only. The information has been edited and may not represent current offerings, pricing or selections from the list owner.

Ways to fine-tune a list selection

You will be more successful if you drill-down and take advantage of selections offered. In addition to recency, here are examples of types of selections that might be available for a list. The columns represent a mix of both business-to-consumer and business-to-business.

Note: some of these data attributes may also represent ways to segment your internal email list.

Interests
Technology
Finance/Investment
Pet Ownership
Engineering
Medical/Health
Pharmaceutical
Travel
Sports

Demographic
Age
Gender
Title
Presence of children in HH
Department
Level of Management
SIC code
Number of Employees

Geographic
City
State/Province
Country
Postal/Zip Code
Region