Email List

There are thousands of email lists available for consumer and business-to-business marketers. The best lists allow you to fine-tune your selection to target specific segments of the list. A good source for reputable lists is ListFinder.

The role of a list broker

A list broker is a professional who understands the email list landscape. Email marketers enlist a list broker to survey what lists are available and to recommend what lists and segments meet your targeting criteria. They will typically prepare a summary recommendation and the details of each list by providing a “datacard”.

Here are some additional questions you might want to know:

• Permission - what type of opt-in was collected?
• Freshness – when was the file last updated?
• Continuations - who has tested the list and then continued?
• Format - can the list be sent in HTML, or text only?
• Charges - will you pay only for delivered names and is there also a delivery charge?

Once you review and select which names you wish to use the broker will coordinate access to the list. A good broker is invaluable.